The Free Label performed at a recent secret, invite-only Sofar Sounds Waterloo concert that my team and I hosted at, a tech firm located in the penthouse suite of one of Kitchener-Waterloo's original high-rises. I've hosted hundreds of artists in shows like this, and have rarely had one come close to filling the room with as much energy as quickly as the Free Label did. By their second song, the band had the entire audience up on their feet dancing along. Talented, classy, and incredibly polished, this is a band made up of great showmen and even better musicians with songs that everyone can vibe with. We'd be happy to have them for another show any time soon.”

Amit, City Lead, Sofar Sounds Waterloo 02.3.2019 

The Free Label came to us as finalists during the Mariposa Showcase 2018 for up and coming artists. From the very beginning, these fine young men were professional, poised and a breeze to work with. But it was during their performances on the Mariposa stages when they really shone. They engaged the audiences, collaborated easily with other musicians, and gave the audience their very best. They were the performers who first kicked off the festival on Friday, and they were also the final act closing out our Sunday night Pub Tent. They always came through with youthful energy. They'd be a great addition to any festival.

Liz Scott, Artistic Director, Mariposa Folk Festival


"Energetic, electric live performance."

Jesse Mitchell (A&R Rep & Artist Development at Coalition Music)

"The venue was packed & it was a night full of dancing & amazing music."

Canadian Beats / 04.23.2018

"Funk and R&B band, The Free Label, evokes a period, style and genre that was a la mode long before the members of this five-piece ensemble were born. Their youthful zeal and 21st century take on the music they so obviously love is intoxicating and turns heads every time they hit the stage."

Mariposa Folk Festival 04.25.2018

"The intention here is to get you moving and grooving and on that account they succeed. The songs are for your pleasure, to be played at a maximum volume at party or a great summer outdoors gathering. But the key to the music is to have fun and celebrate life. Again, they succeed."

"Josh Daniel has the perfect voice for the music."

Spill Magazine / 04.26.2018

“That first band we heard,” she added, referring to The Free Label, “was very different. They almost had a Vegas show feel.”

"Putting on a good show is what it’s all about with The Free Label...their music is high energy and has a focus on engaging the audience."

Orillia Matters / 04.22.2018

"The Free Label celebrate the release of their EP at The Boat in Kensington Market." (Photos)

Snapd Downtown Toronto / 04.19.2018

"Five amazing men come together to form a pop/r&b/funk band that everybody enjoys!"

Vaginas & Money Podcast / 04.22.2018

"Undeniably catchy!"

Joao Carvalho (Joao Carvalho Mastering)